Alfa Spider project in jeopardy

5 Mar, 2014 9:46am Jack Rix

Alfa Spider and MX-5 joint venture still on, but Alfa badge could be swapped for another Fiat-Chrysler brand

Conditions of the joint venture between Alfa Romeo and Mazda, to produce the new-generation MX-5 alongside an Alfa Spider for 2015, could be about to change dramatically following revelations at the Geneva Motor Show.
 
Sergio Marchionne, CEO of the Fiat Group, announced that he would “no longer be the CEO of a company where Alfa Romeos were not produced in Italy.” But as the terms of the joint venture state that the MX-5 and Spider will both be built by Mazda in Hiroshima, Japan, it raises the question of whether the Spider has been scrapped from Alfa’s product plan altogether.
 
Marchionne refused to comment on specifics, but insisted that the Fiat group remained committed to using the “architecture and powertrains” originally set out in the agreement. Reports suggest though that he plans to sell the roadster under another of his group’s nameplates.
 
Abarth, for example, would be an ideal candidate, while a fiat-branded successor to the Fiat Barchetta isn’t out of the question. Ruling out the group’s premium and off-road brands - Ferrari, Maserati and Jeep - another candidate could be Chrysler.
 
Serious question marks remain, but Marchionne confirmed more details on the future product plans for all his brands would be given during a press conference on May 6.

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Stupid Fiat are. Why call it a Fiat or Chrysler?. Alfa Romeo has more prestige, history and a special felling. They should invest in the Alfa Romeo brand, not useless Chrysler.

May be Sergio Marchionne should not be the CEO if hes willing to put the brakes on what sounds like it could be Alfas best car yet.

I see his point.
But then, a Japanese built Alfa Romeo wouldn't necessarily be a bad thing, might bring people back to the marque...

Most people regard Mazda as something of a Japanese Alfa anyway.

Sorry, but I don't see his point at all, and to be honest think he sounds like a bit of a twit who needs to get real!!
Do buyers really care that much? Are all VWs and BMW's made in Germany? All Hondas or Toyotas made in Japan? etc etc.. Surely more important is that the build quality (though maybe not to Alfa!) design, engineering and driving experience are all sorted. Rebadging this as a Chrysler or Fiat would be ridiculous. They have obviously not learned a lesson from selling Chrysler badged Lancia's that were originally Fiats ie. the Delta, Ypsilon etc
I (like 'D79') think this was shaping up to be one of the best Alfa's, but this proves the Italian car companies bosses can be just as temperamental as their cars!

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