Aston Martin Cygnet launch editions

20 Jan, 2011 12:40pm Tom Phillips

Two £40k special editions launched as Aston gears up for production of Cygnet city car.

Aston Martin has confirmed the full spec of its Cygnet and announced a pair of launch edition models to commemorate the start of production of the Toyota iQ-based city car at its Gaydon HQ.

Talking at the launch in Soho, London, Aston Martin boss Dr Ulrich Bez said: "I'm very proud to launch the Cygnet in Soho where people have everything but space. This is where the Cygnet comes in. It is a paradigm change for Aston Martin. This car is just what our customers need in London, Paris, Rome.

"It comes with the same great attention to detail that Aston Martin applies to cars that cost up to £1m. This car is a very important step in our future offering real fuel economy in a small package."

The car is on sale now and the first models will reach buyers in April. Aston Martin believes it will help alter perceptions of the brand for the better while at the same time allowing it to comply with blanket emissions directives.


The first cars to roll down the assembly line will be Black and White editions. Both cars come with the 97bhp 1.33-litre four-cylinder petrol engine as fitted to the iQ, and can be had with either the manual or CVT gearbox options.

Despite being an Aston Martin, the firm has elected not to tweak the Cygnet’s engine, so it manages the same 11.8-second sprint from 0-62mph and 106mph top speed as the manual iQ. The CVT version drops this to 11.2 seconds, although that’s considerably slower than the next slowest Aston – the V8 Vantage – which takes 4.8 seconds to sprint 62mph and has a 180mph top speed.

However, while it may not offer the performance of the rest of the firm’s range, the Cygnet makes up for it by being completely customisable to the customer’s wishes. But to get the ball rolling, the launch models come with either Swan White or Magic Black paint, with bright chrome or matt black trim respectively

On the inside, the White car features Pearl white leather and Alcantara seats, while the Black model gets seats and dash finished in black full grain leather. "We expect to sell 50 of each black and white car," a spokesman said. "We have already received 200 orders for Cygnets and have 600 sales leads. We expect to sell 1,500 in a full year in Europe and while we cannot sell the car in the US at the moment, we are looking into it."

Both Cygnet Launch Editions also come with a bespoke Bill Amberg five-piece luggage set, especially designed for and tailored to Cygnet. The black leather set comprises a glove box bag, removable door pocket bag, holdall, garment bag and a collapsible tote bag. 

The standard Cygnet costs £30,995, while the two launch cars cost £39,995, considerably more than the £12,515 Toyota charges for its equivalent iQ. Aston Martin is looking into a buy-back or similar scheme to keep control of the second hand market.

Each car takes around 100 man hours to 'build' after the base iQ has been delivered to Gaydon. By comparison, a V8 Vantage takes around 180 hours. So far every customer who has ordered Aston Martin's £1m-plus One-77 hypercar – of which 62 have been sold – has bought a Cygnet. 

"We need a solid base of products that will see us through any bad times," the spokesman added. "The Cygnet will also allow us to sell to whole families of customers. It will be a permanent fixture in the range in future and, when the time comes, there will be a replacement."

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I love my Black 1.33 leather interior, Toyota IQ that I paid 12k for. It does the job it says it does. It smiles all the time, and it makes me smile everytime I see it. Why anyone would pay for the ugly Aston, is beyond me. I know I have the better deal.

I guess this is a classic case of having an above average IQ but seriously lacking in common sense.

I've surprised myself with this one, I actually like this, it's grown on me! It looks like a nifty little car, and you can trust that if you want to lease out any model or make, Concept Vehicle Leasing have you covered! http://conceptvehicleleasing.b...

Can anyone justify the price to me ?

nuff said!

This must be the biggest joke ever. 40k for a Toyota dressed up as an Aston Martin. Too early for an April fool but me thinks Jordan will buy one.

I love Astons - however since new owners too many models and not focusing on what AM's are all about - good reciope for disaster such as TVR - this ugly duckling is model too far - In this digital AE issue Ferrari revealing new FF - absolutely fabulous when AM pushing lame duck

I love Astons - however since new owners too many models and not focusing on what AM's are all about - good reciope for disaster such as TVR - this ugly duckling is model too far - In this digital AE issue Ferrari revealing new FF - absolutely fabulous when AM pushing lame duck

Stop it...

Proof if needed that many people have more money than sense.

This is a brilliant ploy by AM to get daddies little girls and ladies of the manor in their motors because daddies DBS in too big for the Waitrose car park. Genius!

This is a brilliant ploy by AM to get daddies little girls and ladies of the manor in their motors because daddies DBS in too big for the Waitrose car park. Genius!

Only it's not funny - what a pointless waste of money!

i would blame the EU for this. Think one of their directive says your emissions from your entire range of car offerings must be average out overall to be lower. this little car off sets it and makes it lower. Not sure how reliable Astons are but as this is a toyota you bet it will last unless toyota have another recall then i guess this aston will go in too. i would have liked slightly more flared out wheel arches, too much make up on the front, get rid of those bonnet grills or camouflage them into the bonnet so they don't look obvious, change the headlights, not sure what those stripes are supposed to do make it look like a fast ford, if this is up market small car then make it look professional even though it is a toyota.

£40,000 is too much for a city car, although I find this sexy. Then again, iQ's are around 4 times less, and it's one of my favourite cars.

Obscene, just obscene.....

THIS P O C£ap

I hate the shape of this car, seeing the IQ on the road, its presense just looks awkward and daft. It looks wider than it is longer.

Even though I think it's made to pay £40k for this when you can buy the Toyota with the same engine etc etc, people will buy this. In certain parts of London, where image is everything and space it tight, these will sell. The Aston badge on the bonnet says sooo much more than a Toyota badge. It's like the old 'loads of money' Harry Enfield character - flash the cash.
You can spend nearly £30K on a Mini, so not much more for an Aston.

Well just be thankful that with this horrible Cygnet, AM can keep their average emissions down and keep building great cars... £40k for a Toyota's still waaaay to much though.

It amazes me that some people actually sit in their armchair, thinking about the new car they want to buy, and decide to spend 40k...! They must be barmy!

Cant believe there are so many comments about the price and sense of Aston making such a car.....
Dont anyone read the news on new cars or something, Aston have been forced into making such a car to meet the stupid EU regulations regarding emmissions, and its a strange coincident that every £1m plus car they have sold, have bought one!!
I dont blame Aston, I blame the stupid bureaucrats at the EU, for medalling with all our lives......
I say good on Aston for getting around the problem and allow us to still enjoy there beautiful sportscars....

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