With the A1, Audi is attempting to introduce the kind of premium quality that is traditionally only found on big cars into the supermini market. And it really does manage to pack the luxurious air of a bigger Audi into its compact dimensions, thanks to its high-quality soft-touch plastics and chrome-ringed air vents.
The pop-up sat-nav screen is a neat option, while there’s lots of potential to customise your car, although this will rapidly push the price up – and the three-door A1 and five-door A1 Sportback are quite expensive to begin with.
It’s not an expensive car to run, though. While buyers can expect a relatively high insurance group, fuel consumption is low across the range, and although the 1.6 TDI diesel is the only model to qualify for free road tax (thanks to its 99g/km emissions), no A1 has a big road tax bill. Audi has also recently introduced a new 60mpg Cylinder on Demand (CoD) petrol engine, which can shut down two of its four cylinders on light throttle loads to improve fuel consumption.
Every version will hold on to its price well, too, while the compact dimensions hide a decent 270-litre boot on both bodystyles. Six airbags, traction and stability control are standard across the range, which helped the A1 achieve a five-star Euro NCAP safety rating.
Quality comes at a price, though – you won't see much change from £14,000 for the entry-level model and you'll pay over £20,000 for high spec S line and Black S models.