BMW’s Megacity project is expected to reintroduce the famous iSetta brand when the first, electric powered city car goes on sale in 2013. And while this logo looks official, particularly with its iPod-style addition to the iSetta’s name, it’s the work of designer Olivier Molody.
But while the work is a personal project, Molody is a senior designer at BMW Group DesignworksUSA, and has worked at the firm since 2003. This gives an insight BMW’s desire to reimagine the classic bubble car for a new generation.
Molody’s project was done two years ago, as the designer evaluated the idea of an iSetta for the modern era.
He has added his Alias renderings of what a modern bubble car could look like, including fake spy shots, a crash test and a car configurator to his Flickr page. The pictures also appear on the Isetta Flickr page featuring hundreds of pictures of the classic bubble car. Molody even registered the website http://www.new-isetta.info/ when undertaking the project.