JCB, renowned for its yellow excavation equipment, amazed the world earlier this year with the Dieselmax oil-burning land speed record car. However, these official pictures of its new military-spec 6.7-litre High Mobility Utility Vehicle (HMUV) are the start of an even more amazing project at the firm, based in Uttoxeter, Staffs.
"It's like a Hummer, only better looking," said a spokesman. "It's really rugged and truly is a go-anywhere vehicle."
Earlier this year, JCB recruited former Land Rover managing director Matthew Taylor as its head of sales and marketing. And there are now several other key employees at JCB who originally came from the car industry, including leading designers.
Dr Tim Leverton, who was chief engineer on the Rolls-Royce Phantom, is in charge of the Dieselmax project. It was conceived to showcase JCB's high-performance 4.4-litre oil-burner. That could be used in a smaller version of the HMUV which is being considered. But the spokesman said there were no plans to make roadgoing vehicles.