Speeders' plates in lights

31 Aug, 2006 1:00am

Speeders are shamed with new roadside display

The number's up for speeding drivers with this new personalised flashing sign being used in roadworks.

Trials have shown that drivers get the 'back-off' message quicker when they see their own registration shown below the speed limit.

Highways consultant firm Atkins came up with the idea in a bid to boost safety for road workers. A radar detects the speed of oncoming cars and flashes the words 'slow down' and the reg plate of vehicles exceeding 55mph. In a trial on the M42 in the Midlands, almost half of drivers breaking the limit slowed.