With 400bhp, this all-wheel drive Beetle features APR's own turbocharger, fuel system, intercooler, and ECU system. Handling is sharpened up with H&R suspension and Michelin Pilot Super Sport tyres.
The Specialty Equipment Market Association (SEMA) show has kicked off at the Las Vegas Convention Center in Las Vegas, Nevada.
The SEMA Show is an annual event - which this year is running from October 30 to November 2 - that's designed to showcase the unique, customised works of car manufacturers, tuners, restorers and car clubs.
The event dates back to 1963, but it’s only in recent years that the major manufacturers have embraced the creative side of the tuning scene that SEMA encourages.
Although the SEMA show isn’t open to the public, more than 60,000 people attended last year’s event, signaling how important the growing market for car customisation and personalisation has become.
Click through our gallery to see highlights from this year's event.