It's no secret that car companies lavish huge sums of money on persuading us to buy their products but which company spent their car advertising budget best in 2014? That's what our annual Car Ad Campaign of the Year award seeks to find out and who better to pick the winner than you, the very targets of the multimedia onslaught?
We've slimmed 12 months worth of memorable, and not-so memorable, car advertising campaigns down to a shortlist of four. Now it's your turn to vote for your favourite.
We've included the videos of each car ad below, along with the manufacturer's 140-character explaination of the concept. Remember, however, that you're voting for the whole campaign and how successfully you think it communicates the brand's message.
Click here to vote for your favourite from the shortlist below...
#Woofwagen in 140 characters:
#Woofwagen to win … because dogs and philosophers do the greatest good and get the fewest rewards.
#Hibernot in 140 characters:
Hibernot was as much for the public as it was for LR. We created a platform that let us show how we together enjoy this grey & pleasant land.
Magic Body Control TV in 140 characters:
Fresh and bold – this advert brings to life a complex piece of technology in simple and fun way creating cut through and surprise.
Good to be bad in 140 characters:
A brave idea, integrated across multiple media with devilish attention to detail. Is it good to be bad? A 64% boost in orders says “F-yeah!”