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It's less painful than having a stud through your tongue, but it's far more expensive! The current fashion for body piercing has found a new target - the car.
Talk about in your face! They don't come much more 'up front' than the eagerly awaited new Alfa Romeo 157.
Does yours sound pathetic? Perhaps it startles pedestrians or even makes you jump? By the look of this picture, you'd think we were talking about engine noise, but it's actually the horn that's being monitored.
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