These days the name SsangYong draws more blank expressions than a seminar on nuclear fission at your local primary school. The manufacturer first appeared in UK showrooms five years ago, but both of its bizarrely styled models proved slow sellers and were eventually rebadged as Daewoos and sold through its outlets.
Auto Express Car Reviews
By Matt Master
May 2002
These days the name SsangYong draws more blank expressions than a seminar on nuclear fission at your local primary school. The manufacturer first appeared in UK showrooms five years ago, but both of its bizarrely styled models proved slow sellers and were eventually rebadged as Daewoos and sold through its outlets. But following the series of financial crises in Korea, the SsangYong badge is back
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The Rexton is a bold leap for the resurgent SsangYong Motor Company. The off-roader is already such a hit in its native Korea that it's no surprise ailing Daewoo is keen to test the water in Europe to revive its own fortunes. Distinctive styling and a range of Mercedes powerplants look like a healthy recipe for success. However, predicted prices are too high for a brand name which lacks the recognition and kudos of established European and Japanese rivals.