However, a fast-expanding model range and relentless pursuit of value for money have seen one of the smallest brands in Britain make huge strides in the past year. And things can only get better following the introduction of a facelifted edition of the Ford Focus-rivalling Kia Rio, which was rolled out in Korea last week when Auto Express was first behind the wheel.
Christened the Rio SF - the SF stands for Science Fiction - in its home market, a hatchback version will go on sale in the UK early next year. It features a revised 1.5-litre diesel unit and is longer and taller than the current car.
New headlamps, radiator grille and front bumper give a more aggressive appearance, but the angular bodywork comes as a shock compared with the curvaceous style of the existing model. Despite these changes, Kia has kept the current Rio's profile for both saloon and hatcback. Inside, there are new fabrics, a revised dashboard and metal trim on the central facia and gearlever.
With the engine running, it's clear that refinement has been worked on as well. The unit feels free-revving and eager, acceleration is brisk and the car cruises competently. The ride is comfortable thanks to improvements made to the spring and damper set-up, but the car still rolls heavily through bends, although changes are expected before the Rio goes on sale in Britain.
Equipment includes air-con, stereo system and remote central locking as standard, together with airbags, seatbelt pre-tensioners, ABS and a stronger bodyshell. It all adds up to a good deal - and that's fact, not fiction!
How much will this Kia Rio cost you to insure?
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