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Range Rover Autobiography

High-life story

You have to be wealthy to own a Range Rover. Apart from the £60,000 it costs to buy the Vogue version, each fill-up will set you back £75, and that will only last an average of 300 miles or so.

By Tom Barnard

August 2003

You have to be wealthy to own a Range Rover. Apart from the ΂£60,000 it costs to buy the Vogue version, each fill-up will set you back ΂£75, and that will only last an average of 300 miles or so.

This puts off all but the richest drivers - yet, believe it or not, the Rangie still isn't posh enough for some. They can't bear the thought of having an identical car to the neighbours, and demand something bespoke. Land Rover is only too willing to take their money - and that's why the company invented the Autobiography scheme.

If you see the special badge on the bootlid, you can rest assured the owner has spent at least another ΂£4,200 on options. This is the price of the cheapest item on the Autobiography menu: a pair of TV screens and a DVD multichanger located in the boot.

You could also add a ΂£1,000 special wood finish such as the Piano black in this car, and order bespoke leather trim for ΂£2,650. If you'd prefer the outside to get noticed first, there's a palette of 23 special paint shades that are a 'mere' ΂£5,350 extra. If this is still too common, Land Rover will paint it any colour you like. Customers have brought in lipstick, handbags and Aston Martins to get a match. The cost? ΂£10,000. As you'd expect, the workmanship is impeccable.

Despite all this outlay, the driving experience is unchanged, except for the jealous stares from other Rangie owners. For some, this alone will be priceless.

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FIRST OPINION

    It might not be the most discreet of cars, but a Range Rover loaded with options is very impressive. The Autobiography scheme allows owners to personalise their vehicles, and the extras are all beautifully fitted. While they might seem expensive, even a fully specified version will still be half the price of other bespoke-built cars.
 

AT A GLANCE

    Special Autobiography range caters for the fussiest buyers
    Options from £4,200 for DVD
     
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