However, after 15 years and three facelifts, it will soon move into motoring history to be replaced by the all-new model, seen for the first time in the UK at the British Motor Show.
To mark its passing, Land Rover has introduced three 'Definitive Edition' run-out models packed with extra spec and slashed in price. The line-up comprises the five-seat Pursuit at £24,995, the seven-seat Landmark at £28,995, while top of the range is the ES Premium.
At £33,995 for either petrol or diesel models, the flagship is £1,500 cheaper than the top model two years ago. We drove the 4.0 V8, as the Discovery's final fling is also the swansong for the old all-alloy V8, which started life with Rover back in 1965.
Compared to newcomers such as the BMW X5 and Volvo XC90, the Disco feels wobbly and old-fashioned. However, in true Land Rover tradition, it leaves them standing when the going gets tough. And it still looks good, too, thanks to its Range Rover-style headlights and 18-inch wheels. Leather, sat-nav, electronic climate control and a superb Harman-Kardon stereo system are all standard, making the Discovery good value for money. It may be dated and about to be replaced, but the run-out Disco still has a certain charm.
How much will this Land Rover cost you to insure?
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