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Tyre Wars - An Auto Express Safety Campaign

Tyre Campaign

May 2009

Auto Express has taken the wraps off its very own Super Safe rubber, in the latest instalment of our Tyre Wars campaign.

Designed to our specifications with the help of Continental, our cover boasts clear Best Before dates, to make it easier to monitor for signs of ageing and wear and tear, and could help cut the 1,000 deaths and injuries caused by dodgy rubber each year.

So why do tyres need Best Before dates?

Are you at risk?

Why is our tyre safer?

What does the industry think about it?

What do you think?


CLICK HERE AND JOIN OUR PETITION ASKING THE GOVERNMENT TO STAMP ALL TYRES WITH A SIMPLE BEST BEFORE DATE!

OUR AIMS

★ ★ ★ ★ ★ ★ ★ ★ ★ ★
1. RAISE AWARENESS
A tyre’s age can affect its performance
★ ★ ★ ★ ★ ★ ★ ★ ★ ★
2. INTRODUCE TYRE ‘BEST BEFORE’ DATES
So drivers know when they need replacing
★ ★ ★ ★ ★ ★ ★ ★ ★ ★
3. CUT TYRE-RELATED ROAD ACCIDENTS
Dodgy rubber caused over 1,000 deaths and serious injuries in 2007

What Next

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Full Car Reviews

1st So why do tyres need Best Before dates?

An Auto Express investigation revealed that tyres can ‘go off’, just like a carton of eggs or a bottle of milk.

2nd Are you at risk?

If you’re not sure, you’re not alone! Auto Express discovered 92 per cent of drivers had no idea what age their tyres were, or how to check.

3rd Why is our tyre safer?

Analysing our Super Safe tyre

4th What does the industry think about it?

We asked the tyre industry’s main players to back our Tyre Wars campaign. Here is what they said

5th What do you think?

Email us at newfeatures@autoexpress.co.uk or sign our petition, which is set to go live on Number 10’s website this week (number10.gov.uk)
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