The Citroen DS division is looking to mark itself out from Citroen, and this latest concept car – Divine DS – gives us an idea of how exactly it’ll go about it. The two brand’s are already completely separate in China, and the fact there’s no Citroen badging on this car is the clearest indication that the same is planned for Europe, too.
Not based on any existing car and not previewing any future model, the Divine DS is a clear indication of the styling of the future DS range. A large, diamond pattern grille, complete with a chrome surround flowing in to the headlights, gives the Divine DS a look completely separate from anything in the Citroen line-up.
DS describes the interior as being customizable to the needs of customers – buyers can choose from three interchangeable ‘ambiences’. Male uses natural carbon fibre and leather, while Parisienne Chic has ivory leather, silk satin and crystals. The Fatale Punk version has black padded leather and Swarovski Crystal Fabric, embedded with millions of tiny crystals.
As well as luxury and design, DS is pushing its technological knowhow on the Divine, which features laser indicators and a holographic display.
“Divine DS is an expression of our expertise. This concept car is the very essence of what DS is and what it will be. A perfect alliance between sophistication and technology. Unveiled just a few weeks after the birth of the brand, Divine DS perfectly expresses the unique personality of DS,” said Yves Bonnefont, CEO, DS Brand.
Power comes from a 1.6-litre turbo, producing 270bhp. Citroen says that as well as impressive performance, the Divine DS is also Euro VI compliant and emits just 145g/km of CO2.
Can the DS brand successfully split itself off from Citroen? Is this the right move for the French marque's luxury arm? Let us know what you think...