Car Advertising Campaign of the Year 2015: Honda Civic Type R 'The Other Side'

Honda Civic Type-R - ‘The Other Side’
30 Jun, 2015 10:30pm

Honda is known for its inventive and captivating adverts, and the latest Civic Type R is no different

Honda has a rich history of innovative advertising campaigns, so it was no surprise it pulled out all the stops for the public unveiling of the new Civic Type R.

Best hot hatches

The novel online ad is called ‘The Other Side’ and was created by the Wieden + Kennedy London Agency, directed by Daniel Wolfe. It highlights the differences in character between the normal Civic and the Type R, plus the transformative effect of hitting the R button on the latter’s dash.

New Honda Civic Type R 2015 front

Essentially it tells the story of a man who uses a standard Civic and the racy Type R to lead a thrilling double life. By day, he is a sensible family man ferrying children around, while by night he’s a crime-fighting undercover cop screeching around in a high-powered hot hatch.

• Honda Civic Type R vs SEAT Leon Cupra & Renault Megane RS

You can watch both ads back-to-back, but press and hold the ‘r’ button on your keyboard and you can flick instantly between the two stories as they run in parallel. A brilliant idea, perfectly executed.

Auto Express New Car Awards 2015 

• Car of the Year 2015 • Coupe of the Year 2015
• City car of the year 2015 • Roadster of the Year 2015
• Supermini of the Year 2015 • Performance Car of the Year 2015
• Premium small Car of the Year 2015 • Compact executive Car of the Year 2015
• Compact family Car of the Year 2015 • Executive Car of the Year 2015
• Family Car of the Year 2015 • Luxury Car of the Year 2015
• Estate Car of the Year 2015 • Van of the Year 2015
• MPV of the Year 2015 • Green Car of the Year 2015
• Crossover of the Year 2015 • Technology Award 2015
• Compact SUV of the Year 2015 • Car Advertising Campaign of the Year 2015
• Large SUV of the Year 2015 • Readers' Design Award 2015
• Pick-Up Truck of the Year 2015 • Social Media Award 2015
• Hot Hatch of the Year 2015 • Driver Power Award 2015
• Convertible of the Year 2015 • Hall of Fame 2015

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