The novel online ad is called ‘The Other Side’ and was created by the Wieden + Kennedy London Agency, directed by Daniel Wolfe. It highlights the differences in character between the normal Civic and the Type R, plus the transformative effect of hitting the R button on the latter’s dash.
Essentially it tells the story of a man who uses a standard Civic and the racy Type R to lead a thrilling double life. By day, he is a sensible family man ferrying children around, while by night he’s a crime-fighting undercover cop screeching around in a high-powered hot hatch.
You can watch both ads back-to-back, but press and hold the ‘r’ button on your keyboard and you can flick instantly between the two stories as they run in parallel. A brilliant idea, perfectly executed.
|• Car of the Year 2015||• Coupe of the Year 2015|
|• City car of the year 2015||• Roadster of the Year 2015|
|• Supermini of the Year 2015||• Performance Car of the Year 2015|
|• Premium small Car of the Year 2015||• Compact executive Car of the Year 2015|
|• Compact family Car of the Year 2015||• Executive Car of the Year 2015|
|• Family Car of the Year 2015||• Luxury Car of the Year 2015|
|• Estate Car of the Year 2015||• Van of the Year 2015|
|• MPV of the Year 2015||• Green Car of the Year 2015|
|• Crossover of the Year 2015||• Technology Award 2015|
|• Compact SUV of the Year 2015||• Car Advertising Campaign of the Year 2015|
|• Large SUV of the Year 2015||• Readers' Design Award 2015|
|• Pick-Up Truck of the Year 2015||• Social Media Award 2015|
|• Hot Hatch of the Year 2015||• Driver Power Award 2015|
|• Convertible of the Year 2015||• Hall of Fame 2015|
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