Skip advert
Advertisement

Jaguar Land Rover launches education scheme to dispel diesel car myths

The company says diesel cars are being targeted too much and wants to educate drivers of their continuing benefits

Jaguar F-Pace - front

Jaguar Land Rover has launched a new diesel education programme to reassure buyers of the benefits of diesel cars. News of the company-wide scheme came days before the Government is due to announce its air quality strategy that’s reported to include a diesel scrappage scheme and measures to restrict older diesel cars from polluted city centres.

Advertisement - Article continues below

Up to ninety per cent of Jaguar Land Rover cars sold in Britain come with a diesel engine, and the manufacturer is aiming to reassure buyers of the benefits of diesel cars amid the negative attention diesel cars have received over recent months. 

Diesel exhaust fumes and particle matter have increasingly been connected with health dangers, with experts linking air pollution to 40,000 premature deaths a year in the UK. As a result, JLR says it has customers calling up and ask whether diesel will soon be banned.    

Best diesel cars 2017

The Society of Motor Manufacturers and Traders (SMMT) has previously said that the new Euro 6 emissions standards that all new diesel cars have to adhere to are far tougher on emissions, resulting in today's cars polluting 56 per cent less nitrogen oxides (NOx) than previous, Euro 5 cars. 

Jeremy Hicks, Jaguar Land Rover UK’s managing director said: "Our latest Eu6 diesel engines are among the cleanest in the world. Highly efficient diesel particulate filters now capture 99.9% of all particles, and we are making further emissions improvements with every new model year vehicle. 

“Pollutant emission levels for new diesels are comparable to the equivalent petrol engines, but with CO2 emissions that are around 20% lower. Our customers demand greater fuel economy all the time, and new diesels deliver that.

"Customers can be reassured that Jaguar Land Rover is continuing to invest in cleaner technology, with £1bn invested at our Engine Manufacturing Centre near Wolverhampton, as well as a major hybrid and electrification programme. Older car engines are just one potential source of urban air pollutants, and we'd be keen to see the strategy tackling air quality across a range of pollution sources including heating, public transport and shipping. 

“Recent publicity around the diesel debate has caused significant confusion for customers; we are seeing more and more people ask us whether they should be buying a petrol or a diesel. We have a range of both efficient clean petrol and diesel options so we are providing a simple unbiased guide for customers to make an informed choice.”

Will you continue to buy diesel cars in the future? Tell us in the comments below...

Skip advert
Advertisement
Skip advert
Advertisement

Recommended

Road tax set to rise in April: here’s how much more you’ll pay
Road tax documentation
News

Road tax set to rise in April: here’s how much more you’ll pay

Drivers with newer cars will now pay £10 more per year, although the biggest gas guzzlers fare even worse
28 Mar 2024
‘Secret’ UK courts are fast-tracking speeding fines say magistrates
Speed camera van window
News

‘Secret’ UK courts are fast-tracking speeding fines say magistrates

New guidance from Magistrates’ Association calls for reform and aims to expose ‘secret’ Single Justice Procedure system
26 Mar 2024
Low on stock: Only 1-in-10 UK supermarkets offer electric car charging
Polestar 2 and LEVC TX connected to Sainsburys EV chargers
News

Low on stock: Only 1-in-10 UK supermarkets offer electric car charging

A survey by Zap-Map and the RAC reveals only 13% of supermarkets are equipped with EV chargers, despite a 59% increase in the past year
22 Mar 2024
Mis-sold car finance scandal: could you be due compensation?
Missold car finance
News

Mis-sold car finance scandal: could you be due compensation?

Did you buy a car on finance between April 2007 and January 2021? You could be owed thousands!
21 Mar 2024

Most Popular

Road tax set to rise in April: here’s how much more you’ll pay
Road tax documentation
News

Road tax set to rise in April: here’s how much more you’ll pay

Drivers with newer cars will now pay £10 more per year, although the biggest gas guzzlers fare even worse
28 Mar 2024
Posh new trim level for Dacia Sandero while the Sandero Stepway gets more power
Dacia Sandero - front
News

Posh new trim level for Dacia Sandero while the Sandero Stepway gets more power

Both the Sandero and Sandero Stepway ranges have been tweaked, gaining more safety features to meet the latest regulations
26 Mar 2024
Car Deal of the Day: updated Skoda Enyaq at 0% APR and a free home wallbox charger thrown in
Skoda Enyaq iV - front cornering
News

Car Deal of the Day: updated Skoda Enyaq at 0% APR and a free home wallbox charger thrown in

Skoda’s family-friendly EV with 348-mile range is our Car Deal of the Day for 26 March
26 Mar 2024