Readers' Design Award 2015: Jaguar XF

Jaguar XF - awards
30 Jun, 2015 11:00pm

We asked you what your favourite car design is for 2015, and the new Jaguar XF has taken the crown

While the new Jaguar XE is taking on allcomers in the compact executive class, it’s clear from Auto Express readers that the next-generation XF is another Jag they’re really waiting for, as the sleek executive saloon has picked up the coveted Design Award for 2015.

Best executive cars 

In our poll on, it beat 14 rivals, including cars as varied as the Volvo XC90, Ford GT and Kia Sportspace. And in the final reckoning, the XF took nearly a third of the vote.

Jaguar XF S - rear static

It hits dealers later this year, but it appears the public is already keen on its sharp design. While the original car was thoroughly modern when compared to the retro-inspired S-Type that preceded it, the new XF takes the basic template and brings it bang up to date.

New Jaguar XF: everything you need to know

Penned by Ian Callum, the model features styling cues that are pure Jaguar. The large grille and small headlights are influenced by the XJ and XE, while the manufacturer’s new signature J-shaped LED daytime running lights make an appearance in those headlamp clusters. The front wings feature air vents behind the wheels, and the bulging bonnet and small glass area are evolutions of the original XF that give the newcomer a sporty look.

Jaguar XF S - cabin

Further back, the rakish rear screen and long tail mean the XF looks like no other executive saloon, plus new tail-lights and less chrome trim give the back end a more modern look.

We’ll have to wait until the end of the summer to find out how the new XF drives. However, if it’s half as good as it looks, then it will definitely be a front-runner in the executive car class. And who knows – a contender for Auto Express Car of the Year 2016…?

Auto Express New Car Awards 2015 

• Car of the Year 2015 • Coupe of the Year 2015
• City car of the year 2015 • Roadster of the Year 2015
• Supermini of the Year 2015 • Performance Car of the Year 2015
• Premium small Car of the Year 2015 • Compact executive Car of the Year 2015
• Compact family Car of the Year 2015 • Executive Car of the Year 2015
• Family Car of the Year 2015 • Luxury Car of the Year 2015
• Estate Car of the Year 2015 • Van of the Year 2015
• MPV of the Year 2015 • Green Car of the Year 2015
• Crossover of the Year 2015 • Technology Award 2015
• Compact SUV of the Year 2015 • Car Advertising Campaign of the Year 2015
• Large SUV of the Year 2015 • Readers' Design Award 2015
• Pick-Up Truck of the Year 2015 • Social Media Award 2015
• Hot Hatch of the Year 2015 • Driver Power Award 2015
• Convertible of the Year 2015 • Hall of Fame 2015

For complete, in-depth coverage of the New Car Awards 2015, buy your collector's edition copy of the Auto Express magazine now...  

Mag cover awards 2015 issue

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