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The Grand Cherokee was a huge image booster in the UK for Jeep, giving it hardcore off-road credentials to compete with premium 4x4s like Land Rover's Discovery.
Four years after the launch of the softer, rounder, quieter, latest generation Cherokee, Jeep is giving the capable but compromised 4x4 a much needed mid-life facelift.
'Jeep' it short. That's what the 4x4 maker was told as it signed a new sponsorship deal with Football League Two side Scunthorpe United.
The Jeep brand is going to be a movie star - albeit a cartoon one. A new film called Tugger, the Jeep Willys Who Wanted To Fly is in production.
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