Maserati’s new baby

Maserati
21 Apr, 2010 6:13pm

Firm plans £50,000 entry-level model to rival BMW M5

It’s not just Fiat’s bread and butter models that are getting a revamp. The firm’s wide-ranging product strategy revealed some exciting news for Maserati fans, with the announcement of an all-new model.

Details are scarce, but the entry-level car will cost less than €55,000 (£47,820) when it goes on sale and will be positioned at the top of the E segment, against cars such as the forthcoming Audi A7, Mercedes E63 AMG and V8-powered BMW M5.

The firm described it as a “new product package with specific contents in order to exploit Maserati “DNA”. So expect high performance and a bespoke, crafted interior to feature when the newcomer arrives.

Also announced in the objectives for the brand’s future was confirmation of a New Generation of Quattroporte with “a completely new style, offering outstanding driving emotions and high-level quality.”

Maserati has pledged to increase its market share in the Quattroporte’s segment from 3 per cent to 8 per cent, by making the newcomer more affordable, with prices starting at around £75,000 in the UK.

The Granturismo and Grancabrio will also continue. No details of replacements were mentioned, as the cars are both relatively new, but the firm will make tweaks to keep the models competitive.

>>Fiat Group maps out its future

>>Ferrari confirms Enzo replacement

>>Alfa confirms raft of new models


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