Meet Mazda’s future. This is the Shinari concept, which made its public debut at the Paris Motor Show. The stylish four-door coupe previews the look of the next generation of Mazdas and ushers in a new design language.
Called Kodo, which translates from Japanese as ‘soul of motion’, the new look has been created by Mazda’s new design chief Ikuo Maeda.
At the front, the Shinari concept features the familiar Mazda prominent wheelarches and angular front grille. But the newcomer also gets a dramatic bumper, Audi-style intricate headlights and Aston Martin-aping grille in the front wing.
A pair of creases add flair to the car’s side, which looks a lot like the current Jaguar XF, while at the rear, there are shades of BMW’s Concept CS.
On the inside, the concept features a driver-oriented cockpit made of a high-class mixture of materials, including leather and aluminium.
The car that the Shinari previews is likely to be the next Mazda6. However, the concept’s look will influence the entire next generation of Mazda cars.
The number of obvious high-class influences on the design show-off Mazda’s desire to become more of a premium brand, and much like a Japanese Alfa Romeo, offering great handling cars that look the part too.
The new design language replaces Mazda’s previous Nagare, or ‘flow’ look that dictated the design of the Mazda5, which has drawn criticism for its looks.
Nagare was created by Mazda’s former design chief Laurens van der Acker, who left the firm for Renault earlier this year. Van der Acker will show off the DeZir concept at Paris as his new vision for the French brand.