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Mazda's sensational new MX-5 is already picking up the silverware. The racy convertible delighted the firm's executives after securing Japan's prestigious Car of the Year award.
Whoever coined the phrase "less is more" obviously struck a chord at Mazda. A decade ago, the company was aiming high in the numbers game with its 323 - a car I proudly run in my spare time.
Viewers are finding the latest Mazda 5 television campaign 'surprisingly stimulating' - so much so, that more than 300 complaints about it have been submitted to the Advertising Standards Authority.
How would you get yourself to the head of the queue for a desirable new car? Buyers keen to snap up the latest Mazda MX-5 have realised there is an easy way to push in at the front - join the official Owners Club.
Mazda's all-new MX-5 goes on sale in November from £15,600 for the entry-level 1.8-litre 124bhp version.
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