It's no exaggeration to label Frankfurt the home of the world’s biggest motor show.
And this year, the event was busier than ever.
From Audi’s cathedral like show hall to the enormous BMW stage – complete with the biggest TV screen 'wall' we have ever seen, the show was proof that for car makers aiming to make an impact, size matters.
Even British brands like Jaguar and Land Rover were celebrating the fact that this year’s stage was the biggest they have ever worked from.
Likewise Lotus and Aston Martin – all four were showing off brand new machinery, including Jaguar’s C-X16, Land Rover’s DC100 Defender, Aston’s Zagato tuned Vantage and the new Lotus Exige S.
When it comes to the Jag, no one was using the word E-Type, at least in public. But there was a hint in this interview with Ian Callum and Adrian Hallmark that perhaps it could return. A good idea? Why not let us know?
But there’s more to Frankfurt’s unrivalled torrent of new car launches than desire to show off.
There's no doubt that the likes of Hyundai looks smarter and more credible than ever before. The Korean firm's i30 was a major draw. Sister firm and rival Kia wasn't going to take that lying down, fighting back with its superb looking GT concept.
But before we sign off, it's worth celebrating the rest of the 'British' firms that made this year's event so special.
And while we had seen MINI's Oxfordshire made coupé before, it had few problems attracting attention.
Finally it was down to the luxury brands to sign us out, and Rolls Royce did it in style with help from Rowan Atkinson and Ian Rankin. But it was Bentley that proved that there still reason to be optimistic, showing off a Mulsanne fitted with a £100,000 stereo system. The money must still be out there.