Fiat 500 by Gucci

Fancy the ultimate fashion accessory? This is the 500 by Gucci. The tiny city car has been given a makeover by Gucci’s creative director Frida Giannini to celebrate the fashion firm’s 90th birthday,

There are two models to choose from, either in black or white, with bumper trim, wing mirror caps and shoulderline all highlighted in chrome. Black cars get an interior trimmed in black and white, while white cars get black interior trim.

Special Gucci-branded 16-inch alloys which hide green-painted brake calipers are complimented by Gucci script on the B-pillar and bootlid. Gucci’s trademark green-red-green stripe along the car’s side and on the seats, carpets, keyfob and even seatbelts.

Based on the 100bhp 1.4-litre petrol powered model, the 500 by Gucci made its debut on the opening day of Milan fashion week, and will also be shown at Geneva Motor Show as part of a Gucci pop-up store on the Fiat stand.

The car will then be displayed around the world before going on sale here in July. UK prices are yet to be set, but the 500 by Gucci costs from €17,000 (£14,500) in Italy. 

Alongside the car’s launch, Gucci has also created a fashion collection, which includes travel accessories, leather goods, clothes, sunglasses and a watch, which will be available in select Gucci stores from April.

© 2012 Dennis Publishing Limited. All rights reserved.
Licensed by Felden