Mazda targets Audi Q5 with Minagi concept

The gold rush into the junior crossover market continues, as Mazda has taken the wraps off its first entry in the class. The Minagi concept previews a rival to the BMW X1, and hopes to lure buyers with a range of super-efficient engines.

Launched at the Geneva Motor Show, the stylish baby SUV features Mazda’s forthcoming SKYACTIV fuel-saving technologies, which include more eco-friendly engines and transmissions, as well as a lightweight construction.

Using these techniques, the firm claims to have shed 14 per cent of weight from the chassis and eight per cent from the body. It’s also increased fuel economy, so much so that the forthcoming petrol motor is said to be 15 per cent more efficient than the current 2.2-litre diesel unit, while the oil-burner claims a 20 per cent improvement.

The newcomer builds on Mazda's new Kodo design language, which was first introduced on the Shinari four-door coupé concept. It has an appealing, clean look with dramatic touches such as the extension of the grille surround into the lights and the chrome flourish on the front vents.

The Minagi’s sweeping curves, narrow headlamps and shield-shaped grille appear production-ready, and there are very few extravagant concept car touches.

Inside, the firm promises to ramp up quality to Audi levels, with a focus on improved materials and more solid build. All this adds fuel to the rumours that the Minagi is previewing an SUV to sit below the CX-7 – likely to be called the CX-5 – which could start at around £20,000. This would undercut the X1 and Audi Q5, as well as range-topping versions of the Nissan Qashqai.

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