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Posh VWs aim 'i'!

A badge change for VW as it becomes more Individual

VW i logo

18th August 2006

This is the fresh badge appearing on VW cars. It marks a new premium trim called Individual, and all its cars fitted with the luxurious spec will be identifiable by a unique 'i' symbol. The branding is similar in concept to Ford's well established Ghia tag.

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