The report suggests: "Manufacturers could stamp the words 'low noise' on the tyre sidewall, which shows it meets a certain sound threshold." Similar schemes are already proving successful in Germany and Scandinavia. 
Buyers would be able to identify the new eco-friendly tyres by a labelling system, similar to those found on washing machines and other energy-efficient household goods 
Tyres are currently given a limit of up to 76 decibels (dB), depending on size. But the move would add a new bracket for those producing as little as 71dB of noise by 2010. Government scientists are also looking at other ways to bring down the noise caused by rolling rubber. Options that are being considered include improving the state of road surfaces and fitting more cars with pressure monitors, as underinflation tends to increase tyre noise.