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US brands enjoy Brit boom

After a Dodge-y start to life in Brit­ain, the Chrysler Group has witnessed a massive sales surge in 2006.

Models such as Caliber claimed to be behind Chrysler Group success in UK

24th October 2006

In the UK market alone, the Ameri­can organisation - which incorporates the Chrysler, Jeep and Dodge brands - recorded a 34 per cent increase in the first nine months of the year. Nearly 16,000 Chryslers, Dodges and Jeeps have found homes in Britain during that period. A large part of this success in showrooms is being attributed to the introduction here of a number of new cars, inclu­ding Dodge's SUV-styled Ford Focus competitor, the Caliber, and Chrysler's chunky 300C executive saloon.

"We've launched several all-new models this year, and seven more are due to arrive in the UK in 2007, so this growth in sales looks set to continue," said a spokeswoman.

And Chrysler isn't the only manufacturer celebrating. Last month saw several big-hitters, including Fiat, Lexus and BMW, all putting in strong perfor­mances. The Bavarian giant sold more than a million cars worldwide between January and September this year.

A spokesman told us: "This international success is down to our quality and diverse vehicle range."

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