model year machine will become a carbon-neutral vehicle. Supported by CO2 offset provider Climate Care, the deal has two key components.
The first aims to counter emissions which are created during the car's construction, while the second component looks to neutralise the gas emitted when driving it.
The volume of CO2 that Land Rover aims to offset for each vehicle is based on a calculation of the amount of energy used to manufacture the model, plus an allowance for the volume of gas created by driving a total of 45,000 miles. This is based on an annual average of 15,000 miles a year for the first three years of its life.
However, saving the environment does cost money. Depending on the model, the price of a new Land Rover is set to rise by between £85 and £165 - with the most fuel-efficient vehicles incurring the lowest figure. The scheme includes the entire line-up of Freelander 2, Discovery, Range Rover and even the big Defender.