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THINK's safety gong

Hard-hitting road safety campaign achieves recognition

Hard-hitting campaign was shot with mobile phone. Posters were prominently dsplayed in and around schools and youth centres

20th November 2006

The Department for Transport's THINK! road safety campaign has won a National Business Award for its work on teen road safety.

It took the Marketing Strategy of the Year award for use of insight, innovation and effectiveness in developing its shocking camera-phone ads focused on under-20s.

Guests of honour at the ceremony were HRH The Countess of Wessex and skills minister Phil Hope.

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