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Residual losers turn tide

Two brands which usually struggle when it comes to residuals are set for a change in fortunes – and it’s all down to style

By Ross Pinnock

12th January 2007

Early signs are that the brand new C4 Picasso MPV will buck the trend for fast-depreciating Citroens, while Chrysler’s big 300C executive saloon is hot property on second-hand forecourts across the UK.

Both models feature unusual looks, and the French people carrier even boasts a fash­ionable panoramic windscreen as standard. Company bosses are expecting great things from the sleek seven-seater, including a 50 per cent hike in residuals compared to the existing Picasso model, which will continue to sell alongside the brand new C4 version.

The latter is anticipated to retain 36 per cent of its value after three years and 60,000 miles, which is bad news for used family car customers who are hoping for a bargain-priced example of the cool MPV.

There’s no birthday cheer for buyers of second-hand Chrysler 300C models, either. The butch American machine has now been on sale for a year, and it really trades on its looks. In the ultra-competitive executive saloon market, non-German brands traditionally suffer from weaker residuals, but demand for both new and used versions of the distinctive four-door Chrysler currently exceeds supply.

As a result, style-conscious punters will have to pay around £27,500 for an 06-plate V6 CRD. That compares to a £26,250 list price, and is despite the fact that the used car will have around 9,000 miles on the clock. So, on this evidence, if you want to drive something stylish, you’ll have to pay for it!

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