Abarth badge gets Grande UK debut

05th March 2007

The firm's sporting badge is being showcased at the Swiss expo on the new flagship Grande Punto.

The company is so committed to making the Abarth logo a household name in the UK that it has given the marque a separate stand featuring plenty of classic Scorpion badges, next to the parent company's display.

Abarth versions of other models are also planned, and next in line will be Fiat's eagerly awaited new 500.

However, the city car isn't beingexhibited in Geneva. Instead, it will be revealed at a special event in September, before going on sale in right-hand-drive form early next year.