Fiat 500

Special 500 is record sell-out

You don't get much quicker than a Fiat 500 - at selling out, that is

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Limited-edition Fiats snapped up within two hours of going on sale

21st May 2007

The Italian maker has announced it shifted the first 500 limited versions of its exciting new supermini within two hours of putting them up for sale on the Internet.

Between 18 and 23 April, buyers could click on www.fiat500.com and reserve a car from the first batch to hit forecourts. But the website was swamped with thousands of applications from drivers wanting to be first to own the newcomer.

As a result, many will be left disappointed, while the successful few will be contacted by Fiat by the end of June. The models they will get are badged Opening Edition. Each has been customised by renowned Italian furniture designer Giulio Cappellini. They get pearl white bodywork, an exclusive numbered badge on the outside door pillar and a plate inside on which the customer's name can be engraved. The all-new Fiat is officially unveiled on 4 July. Buyers of the 500 Opening Edition cars will take delivery shortly afterwards.