Nissan GT-R

We were surprised to see that Nissan had judged the look of the GT-R so secret, it created a virtual camouflage for its debut in the video game, Gran Turismo 5.

With a special version of the game launched at the Tokyo Motor Show, visitors could even try the masked flagship for themselves. The clever part was that once the wraps came off the real thing, its digital counterpart followed suit.