BTCC

HiQ set to sponsor BTCC

New title sponsor has signed up to back the British Touring Car Championship.

Auto Express Car Reviews

By Simon McBride

06th December 2007

There’s a new sponsor for BTCC – and it’s set to keep all the competitors' cars in top condition!

HiQ - the nationwide vehicle servicing and tyre retailing network –has announced that it will be the title sponsor of the UK’s premier motor racing series: the MSA British Touring Car Championship. The firm has signed up for the next three years, starting with the 2008 season.

HiQ has an ambitious plan to raise its profile in the UK and the company believes the British Touring Car Championship will give it the best chance.

The ‘fast fit’ company is part of the Goodyear Dunlop group in the UK, which has backed the BTCC since 2005. Parent company Dunlop has also announced that it will continue as the official tyre supplier to the BTCC.