08th February 2008

FORD’S new TV ad shows there’s more than one way to tune up a Focus! The soundtrack for the commercial is played on instruments created from the car’s parts.

It’s the work of Hollywood film composer Craig Richey and New York sound designer Bill Milbrodt. They plucked a five-door Focus from the factory line and cut out 21 parts from the bodyshell.

The components were split further and used to construct 31 instruments for an orchestra to play during the photo shoot at Universal Studios in California. Each one has a name related to the component it’s made from, so there’s the clutch guitar (above), transmission case cello-dulcimer, rear suspension spike fiddle, fender bass, hatchback kick drum, handheld gear tambourine and door harp.

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