As the Geneva expo opens its doors for the 78th time, we take a look back at the adverts that have been used to draw in show-goers.
From the art deco Twenties, through the swinging Sixties and onto the present day, each piece reflects the era it comes from. Check out the controversial national flag line-up of 1939 and the bold laser-themed drawings of 1990.
Although they're intended as marketing material, some could almost be considered works of art. So take a look for yourself and see if you can find a favourite.
And don't forget to check out www.autoexpress.co.uk over the coming days as we bring you the latest news and scoops from this year's show.
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