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C30 shades it with crazy new colours

Stylish Swede shows it has a colourful character.

Car 02

20th April 2008

Who said Swedish cars lack a ‘wild’ side? Volvo has revealed this wacky selection of body stickers for its C30. And while they look like another manufacturer’s April Fool’s joke, the company is offering these designs to customers in its home market.

The official website released pictures of the garish C30s last week, giving new buyers and current owners alike the option of up to 20 different colour schemes for their cars. This bumps up the number of possible C30 variants to a staggering 12,314 – so Volvo customers certainly aren’t short of choice.

Each finish is a colourful film that is stuck straight on to the hatch’s bodywork. As well as giving the car a unique look, it helps protect the paint from stonechips and scratches. Designs on offer range from fluffy clouds set against a sky blue to pink hearts on a white background, as well as butterflies, polka-dots, zebra stripes and a retro wood-effect.

The optional extra doesn’t come cheap – it costs the equivalent of more than £1,500 – but Volvo says each film should last for around two years. After that, customers can simply replace it, although the add-on can be removed at any time.

Bosses at the firm don’t think the UK market is quite ready for the amazing designs yet – but if enough C30 owners here show an interest, they could be persuaded to change their minds. And that would be bad news for good taste!
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