Infiniti Essence

18th February 2009

It might be a name that’s new to the UK, but Infiniti is set to celebrate it’s 20th anniversary at this year’s Geneva Motor Show with a very special concept car.

Established by Nissan, the Infiniti brand was first launched in the USA, before going on sale in Japan last year. The company is committed to launching in the UK later this year, and will sell a range of coupé, saloon and four-wheel drive models, aimed at upmarket rivals like BMW and Mercedes.

Though details of this latest model are limited, and our pictures only show a small section of detail, Infiniti has admitted the model has been built in collaboration with fashion giant Louis Vuitton.

Our image shows a detail of the innovatively styled creased C-pillar, which suggests that the concept will be a radical piece of design.

Those looks will also hint at the future design direction of Infiniti, with this concept eventually set to become a large saloon to take on the BMW 5-Series.

Under the skin the newcomer offers rear wheel drive, and a powerful V8 engine. Infiniti has also hinted that the car will be fitted with the firm’s four wheel steer system that debuted on the G37.

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