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Panda ad is a real smash hit

Fiat picks up top gong for 'Panda' ad

03rd July 2009

Here's Fiat’s latest award-winning Panda! This image, used for a European TV campaign for the brand, won a gold medal at the Cannes Lions advertising festival last week.

The ad, created by French agency Marcel Paris, was given the tagline ‘engineered for a lower impact on the environment’.

The promo spots featured penguins and a walrus seemingly undergoing crash tests.

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