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Cygnet’s luxury pledge

“No compromises” on new Aston city car vows boss Bez: "Top-quality cabins promised"

By Ken Gibson

03rd July 2009

Buyers of Aston Martin’s new Cygnet will be able to customise their city car in the same way as the company’s most expensive models, it has been revealed. 

In an exclusive interview with Auto Express, Aston boss Dr Ulrich Bez confirmed there would be “no compromise” for customers opting for its new runabout. He said they could expect an interior finished in the traditional top quality leather, wood and carbon fibre. 

Under the bonnet, however, the iQ-based Aston will keep Toyota’s 1.0-litre unit – which will return 65mpg and CO2 emissions of only 99g/km – as the perfect contrast to the firm’s potent 6.0-litre engines.

Dr Bez also explained that he believes the Cygnet could pioneer a new era of luxury small cars. “Until now, small cars offered a message that people are buying something cheap,” he said. “The Cygnet will show that small cars can also make a statement. It will be an intelligent purchase for people concerned about the environment, but who also want to enjoy all the luxury associated with a premium brand such as Aston Martin.”

The maker believes it could sell around 4,000 Cygnets a year across the world, with sales to start next year.

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