Exclusivity rules at Ferrari

By Ross Pinnock

16th September 2009

Ferrari has always believed in making fewer cars than it has orders to maintain its famous exclusivity – but that approach also applies to its press packs! The Italian firm ran out of its leather wrapped USB press information kits in Frankfurt, so a fresh supply had to be delivered. For information-starved journalists craving details of the new 458 Italia the wait was probably worth it…

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