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How we built Aston’s first Rapide

New era for British firm as four-door saloon rolls off foreign production line for first time.

Aston Rapide

By Ken Gibson

18th November 2009

 
Workers follow the same meticulous quality control as in the UK - it takes a month to painstakingly hand-build each Rapide
Meet the first Aston Martin to be built outside the UK – and it’s hand-finished by Auto Express!

We joined the famous British car maker in Austria to help put the final touches to the stunning new Rapide. But why is the gorgeous new four-door saloon being manufactured in Graz instead of at the firm’s state-of-the-art headquarters at Gaydon, Warwickshire?

When the Rapide was first planned, there was no sign of a global recession. And with Gaydon working at full capacity, the factory simply didn’t have the capacity to build it.

So Aston chose Magna Steyr – a specialist car plant in Graz that already makes models for BMW and Mercedes. Its 240 Austrian workers are preparing to build up to 2,000 Rapides a year from early 2010.

Aston has spent the past 16 months replicating its UK production operation at the new dedicated factory, with a small team of its specialists training Magna staff – some of whom have travelled to Gaydon for first-hand experience.

The irony is that the firm has been hit by the recession, and production at Gaydon has now been cut back. So the Rapide could have been built in the UK – but bosses had already invested heavily in setting up the Austrian operation.

Having spent a day on the production lines at Graz, Auto Express can confirm that, even though the factory is in Austria, it’s an identical replica to how Astons are made in the UK. Workers follow the same meticulous quality control and attention to detail that means it takes a month to painstakingly hand-build each Rapide.

In all, 40 man-hours go into producing the leather trim for each car, and it takes nearly 50 hours to apply the nine coats of paint. Helmut Wagner is in charge of Rapide production, and says that the model has added some “glamour and excitement” to the production lines and the local community.

He added: “Getting the Rapide has been great for Graz. There is a lot of excitement in the factory. And now we are testing the car on local roads, it’s also causing a stir in the city.” The first customers have started flying in to the factory’s special showroom to order and personalise their car. And when you see a row of Rapides on the production lines, it’s one of the best sights in motoring. Hearing the incredible note created when the 6.0-litre V12 starts up is enough to make you wish you had the £150,000 to buy one!

We helped build one of the first cars, by fitting a section of the all-important new rear seat and rear door, and attaching the final inspection badge that nestles next to the engine of every Aston Martin.

But what really made our day was when we got to ride in the back of one of the first Rapides – because wherever the saloon is built, it is one of the most glamorous four-door cars in the world.

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5 Comments

Asto Martin Rapide

I find it disturbing that Aston Martin could not find anyone in this country to build the Rapide. No wonder we are losing manufacturing when things like this are allowed to happen.

By delwil61 on 20 November, 2009, 9:06am

Aston Martin Rapide and BADGED UP TOYOTA

Have A M totally lost the plot, who wants to buy a British motoring legend that's made abroad, they must have lost their brain cells. It's bad enough that the engine is made by Ford in Germany.

Their other crazed notion is to badge up a baby tinny Toyota for AM owners wives. How can you try to kid people that a legendary AM badge placed on a jap car makes it British.

This is surely a plot to end the Aston Martin for ever.

By deprince10 on 20 November, 2009, 10:33am

No problem about factory

I think it would dent A-M's image if they were choosing a country to build the car in on cost grounds, but they're not. It's being built in Austria, not China, and if anything that part of Europe (Austria/Switzerland/Germany) has a far better reputation for quality engineering than the UK. The fact that the choice not to make Rapides in rather than Gaydon due to Gaydon being (at the time) at capacity is certainly nothing to be ashamed of, although I'd agree it is a shame a suitable partner / factory couldn't be found in the UK. What equivalent do we have to continental Europe's specialist manufacturers? I always had the impression they were well geared up to make limited-scale production products (such as the convertibles that the mass manufacturers farm out).

Isn't the Cygnet only for sale to people who already own Astons? Doesn't seem like such a daft idea to me - A-M need to balance their range somehow and if you see someone driving around in one people will not be thinking 'ha - they can't afford a proper Aston'. They'll be as rare as A-M's sports cars, so will hardly dilute the badge. In some ways it's a shame it's not based on the MINI (British-made and over-engineered - if only slightly) but in many ways the iQ makes more sense.

By cakewalker90 on 21 November, 2009, 12:35am

Austrian Magna Rapide? No thanks - we are in the market but..................

It may be a good car but I would certainly think thrice about buying this Austrian Magna M Rapide which is supposed to be an exclusive brand premium British automobile like Saville Road suits, Burberry and DAKS etc only to find out it is built in Austria by a jobbing car assemby plant that also puts to-gether OPELS, Chryslers etc and that specialises in making sundry spare parts.

No thanks - we are already focussing in on another premium automobile now - a new Jaguar - which seems to meet our requirements more.


As well as this it means my bespoke and treasured British automobile has never even been in England. Its rather like buying Jermyn Strret bepoke shirts on a shopping trip to London and then finding out they are being made and delivered from China!

By vandenplas4litre on 22 November, 2009, 5:18pm

Magna, where?

Where have you got Magna from, they are RUSSIAN, not Austrian. Geography not your subject?

By Matt2093 on 5 February, 2010, 11:31pm

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And then we took it for a ride!

So what’s the new Rapide like on the move? We had a chauffeured ride in a finished car – and can confirm it’s one of the most stylish, sumptuous ways for four people to travel.

The individual sculpted sports seats hug you like a tailored suit – although it’s a tight squeeze if you’re over six foot tall. The cabin oozes class, with gorgeous hand-stitched leather. Boot space is a useful 300 litres, increasing to 750 litres with the rear seats folded flat. Under the bonnet is a 6.0-litre V12, and even from the passenger seat you notice the Rapide’s sporting intent.

It covers 0-60mph in 5.1 seconds, on its way to 188mph. Despite being 16 feet long – nearly one foot more than the DB9 – it’s amazingly taut, yet comfortable. No wonder there’s already a long waiting list.

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