We've already seen a rear shot of Kia's latest hybrid concept but now it's showing some front! The previous teaser shot showed off the stunning one-piece rear LED light and muscular hauches, but this latest photo concentrates on the car's nose.
The thin swept-back headlights and stylish lower foglights compliment the unusual lighting at the rear - and to finish off the space-age styling the roof will be constructed from solar panels.
There are no specific details yet about the Chevrolet Volt-style plug-in hybrid system under the skin. However, it confirms that Kia is taking a serious look at the fledgling technology, which combines the benefits of a zero-emissions electric car with the practicality of a petrol-powered model.
The Ray Concept is bound for next week's Chicago show, but there's a possibility European showgoers will get their chance to see it in Geneva.
Tell us about your car in our Driver Power survey.
For more breaking car news and reviews, subscribe to Auto Express magazine. We'll give you 6 issues for £1 and a free gift!