These are the first official pictures of Kia’s all-new Insignia rival, the Magentis, which will make its public debut at the New York Motor Show on 2 April. The striking concept is longer, lower and wider than the previous model, making it near-identical in size to the Vauxhall saloon. What’s more, Kia promises that the new car will feature a lengthened wheelbase to provide more interior space for passengers and luggage.
The car’s front features Kia’s prominent tiger’s snout chrome grille, establishing a clear link between the new car and the rest of the Kia range. In profile, it features a sharply creased C-pillar, mimicking the famous Hofmeister kink seen on all BMWs, and further hinting at Kia’s premium brand aspirations. Lights with horizontal LED bars feature at the rear.
The new Magentis is set to go on sale in the USA and Asia – where it is known as Optima - from autumn 2010, while UK sales will begin in Spring 2011.
For an alternative review of the latest Kia Magentis visit our sister site carbuyer.co.uk
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At last a new car that actually looks good (if the production model ends up looking like these pictures).
Whilst numerous manufacturers are churning out ridiculous looking designs 'just to be different', or blindly copying trends like that Bangle flame surfacing nonsense, its great to see someone somewhere still knows how to draw a decent looking mass-produced car!
If it drives half as well as it looks, it deserves to be a great success - and a position on my drive as my next car!