Kia Magentis official pics

By Jack Rix

15th March 2010

Has the Magentis finally hit a purple patch? The signs are promising, after Kia unveiled the first official pictures of its new Mondeo rival, ahead of its world debut at the New York Motor Show next month.

The set of official teaser sketches we revealed back in February showcased a bold new look for the Korean saloon, and Kia hasn’t shied away from this for the production version. The car is longer, lower and wider than its predecessor.

Following the current trend for four-door saloons with coupé silhouettes, the Magentis features a rakish roof and a high, rising shoulder line to give it a sporty appearance.

Flared wheelarches and a pronounced kink to the window line inject additional drama to the design, while Audi-style tail-lights add to the feeling of sophistication. Up front, the car’s striking grille has Kia’s latest family face, which blends seamlessly into the compact headlight clusters. Below this, a set of LED daytime running lights add to the car’s more upmarket image.

Kia is hoping its latest model will have broader appeal in the UK and throughout Europe when it goes on sale at the beginning of next year. The sculpted body was designed in the firm’s studios in Frankfurt, Germany, and there will be a choice of three hi-tech diesel engines and one petrol unit.

No pictures of the interior have been released yet, but Kia is promising a spacious cabin with class-leading levels of safety and luxury equipment. The Magentis will make its world debut on 1 April.