Renault’s reality TV competition

09th April 2010

Big Brother has been canned and the X-Factor and Apprentice are yet to return. But for those needing a fix of reality TV, Renault has come to the rescue with its very own show called Very Good Trip.

The month-long event will hosted online on Renault's dedicated site. Cameras will follow eight pairs of specially-selected contestants from eight European countries as they travel 3,100 miles across the continent. The French firm will set Big Brother-style challenges en route, with the winning team taking home a pair of Wind and Megane CC cabrios. Free fuel and insurance for a year is also included.

The show has been created as part of the launch of its new Wind and Megane CC cabrios. Renault is seeking to reach new audiences by marketing its cars in new and innovative ways. Alongside the web TV show, the event will also be covered comprehensively on social networking sites including Twitter, Facebook and Flickr.

In order to be in with a chance of being selected to represent Britain, upload a 60 second clip showing why you should be chosen to Renault UK’s dedicated site. The lucky contestants will be announced at a special ceremony at the Cannes Film Festival on 21st May, before the month-long trip gets underway on 14th June.

Full details of how to apply can be found at www.renault.co.uk/verygoodtrip