Porsche KOs Nissan ads

12th July 2010

Nissan is pledging to carry on with its German-baiting advertising, despite being threatened with legal action by Porsche at Goodwood.

The firm was one of several German makes targeted by Nissan at the Festival of Speed with Battle of Britain-type imagery.

Stickers on Nissan’s GT-R showed the number of ‘kills’ it had achieved against rivals from Porsche, BMW and Audi at race tracks like the Nürburgring. Postcards were handed out with themes that echoed the “How to beat the Germans” slogan of Nissan’s giant billboard at London’s BFI IMAX cinema.

But after executives from Porsche complained, Nissan withdrew the ads. “We didn’t have a problem with the campaign, only that our crest trademark was being used without permission,” said a Porsche spokesperson.

Nissan is set to continue with the campaign – but without using its rivals’ logos.

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