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I'm sure you must be referring to the maker not the "new model". Your usage mangles our language, as does your "poignant" further on, this word meaning 'sad'. So what's sad here, the Boxster?
Two eye-catching adjectives: evocative yes but out of context, doing less than nothing for AE's cred.
The last car from Porsche that made made me salivate was the Carrera GT. I hope Porsche can pique my interest once again at Detroit...
It's true that the language of this report is a tad too florid, but the actual reporting is a bit weak by AE standards.
Jump in, take some risks, be interesting!
Why not examine the pro's and the con's of the Cajun, or whatever the baby SUV will be called, being the surprise? It's a product of international interest; lowers Porsche's average carbon emissions, would be launched in the world's biggest market for SUVs... and, come what may, Porsche will have to launch it somewhere and soon.
You give us that food for thought, we go off and use several megawatts of flap-jaw power on it, and if it turns out that the Porsche surprise is that they don't have a surprise you will have done the bit of your job about keeping us amused and interested. Of course if you are right, (if I am?), you will be the bee's knees of the motoring media.
Stir it up!
This word can also be used to stress emotive :-)
Regardless that some might find the above report to be florid, or light on details, the key quoted phrase "We’ll have something spectacular to show there … you’ll have to wait and be surprised" is what deserves inspection.
Sorry, Porsche, you're 0/3 on "spectacular" with the last 3 new car introductions (and I never really liked the Boxster to begin with). If you can pull a 911 for the next-generation out of your hat, then you can use the words "spectacular" and "surprised".
Oh, and that illustration up above? That's so much Ferrari, I'm surprised the badge doesn't have a prancing horse on it... oh wait, it does.
Porsche need to kick start a new design language with their products. The bug eyes and droopy nose (and the mirroring styling at the front and rear, a la Boxster) has had its day.
The Panamera is more of a hunchback than a hatchback and even the revised Cayenne has a faced only its mother could love.
Perhaps the Detroit surprise is a car that doesn't look like it was built by another company and then had a big lump of drooping plastic nailed to the front.