Rolls Royce celebrates Spirit of Ecstasy centenary

Rolls Royce has celebrated the 100th birthday of its famous Spirit of Ecstasy bonnet mascot in style. The firm put on a parade of 100 cars which drove through London last weekend, to pay tribute to the emblem first fitted to Rolls Royce models in 1911.

The drive started in Belgravia and ended at the Great Conservatory at Syon House in West London, the home of the Duke of Northumberland, making its way past famous London landmarks such as Big Ben, Trafalgar Square and Piccadilly Circus.

The route also passed locations of significance for the Rolls Royce brand. This included the birthplace of Charles Rolls in Hill Street, Mayfair; the site of the studio where sculptor Charles Sykes is thought to have created his famous Spirit of Ecstasy design on Brompton Road and Berkeley Square, the 21st century home of Rolls Royce in London.

Alongside the firm’s current Phantom and Ghost models, the parade included a selection of Silver Ghosts, Silver Clouds, Silver Shadows and Silver Spurs.

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